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Home 2018-06-20T00:55:26+00:00

Avoid These 4 Errors When Designing a Logo

Errors are an ordinary encounter in all walks of life. Each day you make a mistake when trying a new thing. Indeed, if you changed your smartphone pattern or the website pattern, you are likely to make an error the next time you log in. In fact, wise men concluded that a man is bound to mistakes. Hence, you may make errors on your logo designing journey.

Mainly, when using logo generators for the first-time mistakes are unavoidable. However, learning from the error of others can help you to save your time and money. Remember fools are the ones who move on to repeat the same mistakes their predecessors made.  If you do not want to be one, here are the top four logo designing mistakes you need to avoid:

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Creating a logo based on the prevailing trends

One mistake you can make as an entrepreneur is to design a logo based on the current trends.

As you know, businesses are perpetual entities. They are meant to last for many years. When creating a logo for your business, you need to follow the same approach. Trends come and go. What might be on top this year will not be on trend next year and days to come.

Hence, if you use the trend as your foundation for your business logo, it will mean that you will be creating a new one each year. This way you break consistency and lose customers trust. As you know, the customer always associates with products that have a definite identity. Thus, keeping changing your logo per new trend is the best way to lose out to the competition.

Ignoring your brand interjection with the logo

At times, you may assume that a logo is just an icon designed in a certain way. Therefore, it doesn’t have any impact on your revenue. If you think so, you are wrong. Logos are the visual part of your brands. They portray what your brand stands for. Thus, they must be connected with your brands. When designing a logo, you must consider your business purpose and the message you want to pass across.

Also, customers build their perception around your logos. So, you must throw the significant weight on your logo design. If you want to show professionalism, go for professional logos. Imagine having a writing business and using a cartoon icon as your logo. Do you think the client will take your services with seriousness? For this reason, ensure that there is always an interjection between your logo, business name, and brand message.

Having a logo that does not instil any emotions

If you didn’t know, emotions are the fundamental driving power of any business. Customers make decisions depending on the feeling they get from a brand. For instance, when you mention the word Apple, people develop a sense of superiority. The same case applies when they come across the organization’s logo.

In a simple language, your logo is the visual part of your business and brand names. Despite having made-from-heaven brand names, without having a logo that is instilling emotion on the audience, your marketing activities will be a hard tackle. Hence, always mind the feeling your potential customers are experiencing from your logo.

Ignoring scalability

One thing you need to put in your mind is that a good logo must be scalable. Here, scalability means that your logo must be compatible with every place it is placed without changing its quality. Most logo designers ignore this aspect. Also, when choosing a logo generator, it is essential to ensure that it enables you to make a scalable logo. To make one, always go for logo makers that use vectors instead of pixels.

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